Congratulations, you have spent some endless time with your web designer and web developer and created the perfect site that is ideal for your business. You have gone through the entire process of designing, developing, testing, adding content, deleting content, updating your brand- but, you are not done yet.
That is right, no matter how finished you think your website is, it never truly is finished.
Because there are constant updates, viruses, glitches; the internet is always changing and in order to keep up with those changes, your website must always be changing with it.
This does not mean you have to change up your layout and content and everything you have worked so hard to build, all the time. It just means that your website is a moving, functional and evolving thing that needs its check ups and even the most minor updates done, in order for it run smoothly. It is crucial to have the best web maintenance for your website.
A website is generally the first point of interaction people have to your business. Whether it is an e-commerce website, or a portfolio blog- if your website is stuck in the early 00s and does not show a change with time, you will end up losing customers.
Fresh and relevant content
Having fresh and relevant content on your site is needed, otherwise your site looks neglected. If your site looks neglected, your users and new potential users will think that that is how you run your business, making you take a pretty big blow.
Google and other search engines raise a sites rankings if it sees constant activity on it, and new content. If you want to remain relevant, this is a key way to do so. You must add value for new users. A good practise, is to have a set schedule for your content; when to post a blog, when to post a promotion etc. this way, you are always reminded, and will be able to stay on top of it.
Updates and CMS softwares
Your CMS is the gear that keeps your site running. This will also need updates. If your site and its engines are not updated as needed, you make it more vulnerable to hacking, malware issues and glitches that will turn away users.
Updates also had value to your site that you may not have thought of— features that will make the content and navigation on your website easier to manage.
Web maintenance is very important for that reason, and if you think you are not able to maintain it yourself, you are able to hire someone to do it for you. If you do not get into the habit of starting now, the chances of your site and business taking a hit are very high- and once your site is blacklisted (meaning it is either infected by viruses or its functionalities are messing up with users, search engines blacklist you, making it unable for users to access it easily) it can take months, even years to bounce back from that.