Long Term Blogs- the SEO Essentials

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Writing blogs for your site is only as good as its SEO. You want your blogs to last over a long period of time. While some blogs can be timely, the purpose of blogs is essentially to be carried over a long period of time. A good blog post will not have an immediate expiration date.

The tricky part is creating a post that does not die.

Your goal with blog posts is to drive traffic to your site, and in turn create leads and profits.

Some people believe creating a super long blog post is the way to go, since you can add as many keywords as possible that make your post more searchable; while others believe that keeping your word count on the lesser side is better, and you can still include the keywords you want.

Personally, we write from 500 to 700 words in a post, sometimes 1000 depending on the topic.

When a post is written well, and optimized even better, the length of your post should not matter. There are certain ways for you to get the post out of your blog post.

Keyword research

Do your research. Once you have an idea for your post, take out the time to find the best keywords for your blog post before you begin writing it. Write the ones you find down so you remember to use them in your post. Do not just throw them in, place them as needed— you want your post to still flow and make sense; not just be a bunch of random words misplaced. Google Search Console is super easy to use and will help you find the best keywords for your post- be sure to stick to your topic and audience when doing this research,

H1 tag or blog title

The title of your blog, also known as the h1 tag, will be the first thing a reader sees. It is important for you to focus on your h1 tag. This tag will help search engines index your posts better, and make it easier for people to find you.

It should give the reader an idea of what your post is about, use long tail keywords and should be anywhere from 15 to 60 characters. Short, to the point.

Share your content

I do not mean just sharing on social media networks, email list, or your mom to tell her friends. To really get your content shared, get influencers on board. Reach out to those LinkedIn connections to actually write a bit about your post and THEN share it. The goal here is to get backlinks. Pitch yourself in a professional and appropriate manner, never ask directly to be used as a backlink, and always be open to any critique they have.

URL clean-up

Having short and clean URLs gives a much better user experience than long URLs with unneeded information thrown into them. Additionally, this makes search engines pick them up and rank them higher. It should contain your keywords and only include relevant information.

Ex. yourdomainname.com/how-to-guide looks much better than yourdomainname.com/how-to-guide/9004729/%how80274have

Inbound and outbound links

It is recommended to include at least 2-4 outbound links for every 1000 words you write by Brian Dean. The sites you use should be relevant to your topic and reflect your overall brand properly. You do not need an outbound link in every single paragraph, so do not be aggressive with it.

Linking back to your own site’s work is just as important to have, which is where inbound links come in. This helps to draw attention to other parts of your site that may get overlooked, or another blog post that did not get as much traction. Have just as many inbound links as outbound links.

Meta description should be SEO friendly

Meta descriptions help to make your page or post stand out just as much as your h1 tag. It your chance to talk about your post in plain language. Keep it short, between 100 to 150 characters, include a keyword you have focused on, be clear and to the point, but still descriptive.

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