Managing an e-commerce business is a little different than running any other business. First off, an e-commerce business requires you to run it like a normal business, but because it is on an online platform, usually a website, you must maintain the website as you would a physical store. It needs the same, if not more, attention.
An e-commerce website requires you to check in on it on a schedule; it best to make these checks every 2-4 weeks.
Some potential problems that could occur are, broken links, expired domain name, old content, no updated products…the list could for a while. If you do not keep up, you create the risk of putting yourself out of business.
Keep your content, services, and products fresh
These are the elements that keep you in business, that keep the intrigue and profits coming in. If you have products that are super outdated and have not been touched by customers, get rid of them or change them. Are there services that you offer that have not gotten the traction you wanted? Create a promotion to push the service. Do blog for your website? Set up a blog posting schedule and stick to it.
Just because your website sells a certain product or service, does not mean they cannot be tweaked. It does not have to be the items themselves, it can also be changing your strategy to promote those items.
Renewing your domain name
If your business has more that one domain, or even just the one, be sure to know their expiration date. Look into their registration details and anything that is connected to the domain, such as its email. Stay up to date on all the emails and announcements; and of course, be sure that the domain is not broken or has any issues, such as speed.
The latter really depends on your web hosting service.
Doing an A/B testing on product pages not doing as well
A/B testing is when you create two different destinations for the same site, but can choose how many see one version, and how many see the other. Based on those results you can see which version is more welcomed by customers, take note of the conversion rate.
You want to put more effort on the pages and products that run traffic into profit. It is worth investing, of course, on high traffic pages instead of low traffic.
Monitor broken links and 404 pages
Google Search Console allows for you to view your site as if Google would. It does a crawl to check errors, gives your HTML improvements, how your site appears in search, which pages Google has indexed and so much more.
The 404 errors search is especially useful. It is really bad for your SEO and for UX if various pages show up as errors.
You can also go in and click each link on your site manually; if you created the link, you can simply fix the hyperlink to the updated link, however if you have any external links linked, we suggest you update to the relevant content— since external broken links are out of your hands to fix.
Always have a back up somewhere
This is so obvious, it should not even be written anymore, but it is crazy how many people do not practise this. You have spent so much time and effort building this e-commerce store and website, the last thing you need is for your work to crash and disappear with not no way to salvage it.
Create. A. Backup.
It is best to create the copy onto your desktop and onto the cloud. No one uses CD drives much anymore, so creating a CD copy would be pretty useless, unless that is the route you want to take.
These are just a few tips we find are essential. Other than that, just be sure your web design is up to date, your main page is tweaked every now and then, and your services and products are up to par. Remember, and e-commerce business requires a little bit more of attention than a normal business.